Role: Brand Partner / Creative Director & Copywriter
A social recruitment platform expanding out of Japan, Wantedly wanted to establish their brand in Singapore as quickly as possible before moving on to other areas in the region. To say that time was short was an understatement. We had 2 weeks to set up the media launch and get all the collaterals conceptualised, designed and printed.
We started by distilling their key communicative messages and crafting them into banners for the event.
At the same time, we were also illustrating characters for the Wantedly brand universe. We had to make the Wantedly brand look approachable and accessible, all while keeping things professional.
We then created life-sized prints of these characters to place around the event venue.
We also created a backdrop for photo opportunities with messaging aligned to the Wantedly brand.
The brand launch was a huge success, which justified the late nights and stressful moments in the preceding 2 weeks!
Thanks for reading. If you have any questions or a similar project that you need help with, feel free to drop me a message via the form below.
Thank you!