Role: Brand Partner / Creative Director
Helping Twitch Level Up Its B2B Stream Game
A haven for gamers, Twitch is the largest live streaming platform in the world today, with over a million viewers watching every moment.
THE BRIEF
Twitch had just set up their newest office in APAC, and were looking to drive monetisation for the platform.
To do this, they needed to appeal to businesses, brands and agencies in the region.
THE PROBLEM
There was one challenge: the perceived barrier to entry. Most brands thought of Twitch as a platform only for gaming content. As the director on the project, I was tasked to show them that the Twitch of today offered so much more.
THE SOLUTION
A series of live streamed events for brands, businesses and agencies to truly experience Twitch’s features for themselves.
We worked with Twitch to identify the pain points of our target audience. We then produced, designed and scripted the programme to bring out Twitch’s best features: its vibrant community, authenticity, and live, unscripted nature.
With only a few weeks in the given timeline, we had to pump out the invites and get people interested, fast.
The show went live over several sessions, with streamer demonstrations, discussion panels, and loads of audience engagement.
And after all was said and done, the metrics proved the event to be an astounding success.
But Twitch didn't want a one hit wonder. We had to replicate this success throughout APAC for future events in the region, so we created a playbook to guide teams to create similarly impactful work in the future.
This wrapped up the project nicely. As they say in gamer parlance, GGWP, or Good Game, Well Played.
Thanks for reading. If you have any questions or a similar project that you need help with, feel free to drop me a message via the form below.
Thank you!