Role: Creative Director
A collection of motion graphic marketing videos produced and directed for AIA. I worked with a team of creatives and production houses to craft the best possible execution for each script idea and to keep things fresh and engaging.
AIA Savings & Retirement
AIA needed a way to educate younger consumers on how they can start preparing for their retirement, and they wanted something that would connect with the sentiments of the target group. So we came up with a video that contained insightful elements that would strike a chord with the modern day consumer.
Creative Director: Julius Yang
Writer: Dawn Teo
Agency: The Universe Fantastic
Production: Super Pixel
Writer: Dawn Teo
Agency: The Universe Fantastic
Production: Super Pixel
AIA ProAchiever 2.0
Life in Singapore can get quite costly, and investing can sound intimidating to some of our more inexperienced audience. But we all have our dreams in life, so we came up with this little video that taps into these aspirations to show our audience that dreams do come true! Only with AIA, of course.
Creative Director: Julius Yang
Writer: Dawn Teo
Agency: The Universe Fantastic
Production: Balance
Writer: Dawn Teo
Agency: The Universe Fantastic
Production: Balance
AIA Integrated Healthshield
We wanted to make
Creative Director: Julius Yang
Writer: Maria Braberry
Agency: The Universe Fantastic
Production: Super Pixel
Writer: Maria Braberry
Agency: The Universe Fantastic
Production: Super Pixel
AIA Guaranteed Protect Plus (III)
How do you make a complex insurance plan easier to understand? That was a challenge posed to us by AIA. So we created an animated concept that veers just a little off the beaten track while still being interesting and informative.
Creative Director: Julius Yang
Writer: Dawn Teo
Agency: The Universe Fantastic
Production: Super Pixel
Writer: Dawn Teo
Agency: The Universe Fantastic
Production: Super Pixel
AIA Retirement Saver IV
Retirement can seem like a dream for some of us here in Singapore due to the high costs of living. So to connect better to our target audience, we decided to keep things positive, wholesome, and most importantly, realistic.
Creative Director: Julius Yang
Writer: Dawn Teo
Agency: The Universe Fantastic
Production: Robot Playground
Writer: Dawn Teo
Agency: The Universe Fantastic
Production: Robot Playground
AIA Elite Secure Income
It was World Cup season, and soccer is dear to the hearts of many Singaporeans. So using the sport as a storytelling vehicle, we produced a video using soccer as an analogy for life.
Creative Director: Julius Yang
Writer: Dawn Teo
Agency: The Universe Fantastic
Production: Balance
Writer: Dawn Teo
Agency: The Universe Fantastic
Production: Balance
Thanks for reading. If you have any questions or a similar project that you need help with, feel free to drop me a message via the form below.
Thank you!