Role: Creative Director
"Easy to understand. Love the video design."
"My favourite was the one with the apples. But I liked them all!"
"Love the animations! learned a lot too!"
- Actual comments from real people
When it comes to financial education, the best way to make the lesson stick with your audience is to make it as entertaining as it is educational. As one of the largest insurance agencies in the world, AIA definitely knows the value of optimising this process.
They approached us to update some of their investment training videos, which looked dated and were stuffed with technical financial humdrum.
After viewing them, we formulated an action plan:
1. Replace any confusing jargon with everyday language for better flow and coherence
2. Axe unnecessary fluff and use visuals to show, rather than tell the audience what they needed to know.
3. Use simple analogies and visual metaphors to portray complex subjects. The videos had to be easily understandable and interesting for anyone and everyone.
The clients loved the concepts, so the next step was to bring the videos to life.
Reducing Risk with Diversification & Allocation
Dollar Cost Averaging
The Power of Compound Returns
Managing Risks, Maximising Returns
All about Inflation
Audience response was incredible. By keeping the videos succinct, simple, yet vibrant and informative, we managed to turn complex subjects into easy to understand pieces. And that would count as a success by any measure.
Thanks for reading. If you have any questions or a similar project that you need help with, feel free to drop me a message via the form below.
Thank you!