Role: Copywriter
A collection of print ads I did for Peugeot back when print ads were still a thing. 
Christmas Campaign 
Body copy: 
Santa Claus is obviously a man with impeccable taste. Just look at his fine fur coat and luxurious beard. But what kind of car would he drive when it’s not Christmas? It’s not that far a stretch to imagine him in the Peugeot 508, the luxurious executive sedan designed for power executives. Class-leading features include a Head-Up Display, Xenon headlights with LED Daylights and multi-function trip computer. And thanks to an award-winning 1.6L Turbo engine and the 6-speed Tiptronic automatic gearbox, you’ll enjoy the unbeatable drive and performance of a 2.0L car at Category A COE prices. Test-drive the 508 at our showroom today, and find out what it’s like to feel like Christmas every day.
Body Copy: 

Santa Claus is obviously a man with impeccable taste. Just look at his fine fur coat and luxurious beard. But what kind of car would he drive when it’s not Christmas? It’s not that far a stretch to imagine him in the Peugeot 508, the luxurious executive sedan designed for power executives. Class-leading features include a Head-Up Display, Xenon headlights with LED Daylights and multi-function trip computer. And thanks to an award-winning 1.6L Turbo engine and the 6-speed Tiptronic automatic gearbox, you’ll enjoy the unbeatable drive and performance of a 2.0L car at Category A COE prices. Test-drive the 508 at our showroom today, and find out what it’s like to feel like Christmas every day.

Body Copy:
How do you think Santa Claus gets around the North Pole? In an adverse environment like that, a vehicle like the Peugeot 3008 wouldn’t be out of place. A crossover meant for those with courage in their hearts and adventure in their spirit, the 3008 combines in one solid package the rugged strength of an SUV, the flexibility and space of an MPV, and driving dynamics of a luxury sports sedan. Class-leading features include Panoramic Glass Roof, Head-Up display, and a Multi-Flex interior that allows dozens of seating configurations. And thanks to its award-winning 1.6L Turbo engine and 6-speed Tiptronic automatic gearbox, you’ll enjoy the unbeatable drive and performance of a 2.0L car at Category A COE prices. Test-drive a 3008 at our showroom today, and find out why Santa’s always looking so jolly!
 
Valentine's Day Campaign
Showroom Teaser Campaign
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