Role: Copywriter
Unlike most mass-market beers, Archipelago Brewery makes craft beers that are full of character and flavour. So it naturally follows suit that their brand story and copy should similarly be full of the same. I was tasked to write the brand story for the Brewery's website, and ensure that the tonality of the brand would carry across all collaterals.
Disclaimer: This was done at a time when websites were still charmingly rough around the edges, which would explain the outmoded designs. Glad to say that the copy itself has survived the test of time!
Thanks for reading. If you have any questions or a similar project that you need help with, feel free to drop me a message via the form below.
Thank you!